1. Introduction to Mass Communication

L1 Introduction to communication

L2 Mass Communication
L3 Role and impact of Mass Media
L4 Development communication

2. Print Media

L5 Introduction to Print Media

L6 What is News?
L7 Reporting and editing
L8 Language Press in India

3. Radio

L12 Radio Programme production

L9 Characteristics of Radio
L10 The Radio Station
L11 Formats of radio Programmes

4. Television

L 14 Role of television as a mass Medium

L 13 Television in India
L15 Television channels
L16 Television programme production

5. Advertising and Public Relations

L 17 Advertising- an introduction
L20 Public relations -tools

L18 Advertising – an Industry
L 19 Public relations – an introduction

6. New Media

L 21 Characteristics of new media
L 24 New Media: employment opportunities

L22 New media: the industry
L23 New media: Target audience

OPTIONAL MODULE

7A. Traditional Media

L 25A Introduction to traditional media
L26A Types of traditional media

L 27A Comparison of traditional media with electronic media.
L28A Communication through Traditional Medium

OR

7B. Photojournalism

L 25B Introduction to photography
L26B The Camera

L27B Photojournalism
L28B Role of Photojournalism